Expanding a telecommunciations company's social media content to include use cases and industry-specific scenarios, as well as cover a wider variety of their products and serivces.
Who
Produced @ Stream Companies.
Before I joined this telecom account, most of their social media posts featured the company's two-way radios and camera systems. These posts did not focus on use cases and neglected the wider selection of the company's products and services.
I helped grow impressions per LinkedIn post from 100-800 to 300-1400 over 12 months by appealing to professionals in specific fields who would be buying or using the products. The audience also grew 15.1% (8.6k to 9.9k) over the same period.
brain freeze? I'll get the words churning.
Don't sweat copywriting. You just need a cooler head on your side.
