As lead copywriter for my agency's website redesign, I took the company's internal motto ("we bleed orange") and forged a statement about our integrated approach to advertising. Orange IS the color of creativity, after all.

To help the agency reach beyond their traditional clientele of automotive dealerships, I wrote web copy to appeal to prospects in the healthcare, manufacturing, retail, education, and telecommunications spaces.

I also contributed to an adtech company's web redesign, focusing on their mission to help companies replace invasive third-party cookies with robust first-party data collection.